In the heat of passion, many crazed baseball fans have said they would die for a championship. But are they willing to take that devotion to the grave?
With a new venture that will put Major League Baseball team logos on urns and caskets, the league and a company that makes funeral products will find out just how many fans want to be decked out in their team colors and logos for eternity.
With the qualification that "for eternity" should be replaced with "until the Last Judgment"—and the further qualification that wearing some teams' colors might qualify as eternal punishment, and others' as eternal bliss (on a low level)—I commend this story to your reading, but not to your wallets (I hope).
Posted by ronlusk at October 19, 2006 09:33 AM