Corporate Blogs and Barriers
François writes in
Corporate weblogs, barriers to adoption,
Weblogs are particular in the sense that they allow to easily
cut the fat out of content. If, after reading a few posts, you cannot
get a feeling that the tone and content are right, then the weblog is
probably not worth your time (or does not deserve to be called a
weblog). In supporting weblogs, companies will not be able to skip what
is my favorite question when I assess a web project: where is the beef?
Once again, the issue of
the human voice. Weblogs give us a chance to hear that quality, in a world more and more saturated with mechanical voices (as in glossy marketing, whether in a preacher or a luxury car ad) and inauthentic enthusiasm.
Posted by ronlusk at October 30, 2003 10:06 AM